For example if the commercial appears on a TV channel that mainly shows. Ascertain who the target audience of the commercial is.
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This will help you determine what sorts of beliefs or emotions the commercial is meant to appeal to.
. A profile will include all such information as is relevant for the product or service and may include. The primary use of the segment profile is to assess the extent to which a firms offerings meet the needs of different segments. This profile typically describes the similarities between consumers within each segment and the differences between consumers across each of the segments.
Use the context of the commercial eg what channel its played on to figure out who the advertisers are trying to persuade.
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